Venture

The Search For Minority Entrepreneurs Is Over — Now They Need To Be Ready For Investors

Comment

Editor’s note: Wayne Sutton is the founder and CEO of PitchTo, a mobile development lab that builds tools for investors to make smarter decisions and help entrepreneurs deliver exceptional pitches. This article is inspired by Dave McClure’s “Women in Tech: Put Your Money Where Your Mouth Is.” post. Follow Wayne on Twitter

What a difference a year makes.

Last year the question was “Where are the minority entrepreneurs?” It was highly motivated by the 2010 CBinsights Venture Capital Human Capital Report, which stated that only 1 percent of minority tech startup founders were founded by African-Americans. But the conversation about minority entrepreneurs didn’t only apply to African-Americans, it also included women and Hispanics. The dialogue reached its peak by various snippets from the CNN’s “Black in America 4” documentary and niche tech blogs.

Fast forward to today and, although we don’t have an updated CBinsights report, I believe the search for minority entrepreneurs is over. I’m not saying there is an equal amount of minority entrepreneurs launching startups, but now there are global minority Meetups and exclusive accelerators, and my inbox is overflowing with young and old minority entrepreneurs looking to launch the next Instagram, Pinterest, Facebook, or Twitter.  Now it’s not an if but when we’ll see the next Instagram or Pinterest founded by a “minority.”  Regardless, some people are tired of the conversation and still wonder if there a problem at all.

For that let’s take a look at some data:

Women and Minority Entrepreneurs and Investors

In 2011, women angels represented 12 percent of the angel market. Women-owned ventures accounted for 12 percent of the entrepreneurs that were seeking angel capital, and 20.5 percent of these women entrepreneurs received angel investment in 2011. While the number of women seeking angel capital is low, the percentage that receives angel investments is comparable to that of the overall market. These data indicate that when women do seek angel capital, they lead the market yield rate by 2 percent.

Minorities accounted for 4 percent of the angel population, and minority-owned firms represented 7 percent of the entrepreneurs who presented their business concepts to angels. The yield rate for these minority-owned firms was 14.7 percent, which for the fourth straight year is in line with market yield rates. However, the small percentage of minority-owned firms seeking angel capital is of concern. (Source: The Center for Venture Research)

Over the last year, we have seen more actors, athletes, and entertainers not only launch technology startups, but also invest into startups. Examples include Lady Gaga’s Little Monsters social network; Jessica Alba’s Honest.com — a site to steer parents away from baby products made with toxic chemicals; Floyd Mayweather invested into the social game RockLive; and Serena Williams invested into video-sharing startup Mobli. Tony Gauda found CrunchFund company Bitcasa. Socialcam, which was founded by Mike Seibel, was sold to Autodesk for $60 million. Socialcam’s diverse list of angel investors includes NBA players Shane Battier and Trajan Langdon.

The fact that celebrities and athletes are getting more active in the tech startup space could also continue the increase in minority entrepreneurship in various cultures, especially for African-Americans who often look to the sports and entertainment industries for careers. Now there are conferences such as Venture Draft, which educates and connects athletes to venture capitalists in the hopes of providing the necessary information that could spark investment opportunities to entrepreneurs in markets outside of Silicon Valley.

As for the Hispanic community, Mexican.VC has been leading the charge, and was acquired earlier this year by 500Startups. Another force in the Hispanic community and beyond is the Latino Startup Alliance founded by Jesse Martinez. The Latino Startup Alliance doesn’t offer funding, but is a great resource in Silicon Valley for like-minded entrepreneurs.

Other programs, such as America 21, DreamIT Ventures (which has a minority-focused Accelerator), Black Founders, DiversiTech, Tristan Walker’s CODE2040 (which matches black and Latino engineering students with Silicon Valley startups for summer internships), and the NewME Accelerator have played roles in increasing the number of minority entrepreneurs. Another group that provides venture capital to minorities is the Philadelphia-based Minority Angel Investor Network.

There is also the Venture Capital Access Program (VCap)  which launched earlier this year. The VCap program  is a partnership between the National Association of Investment Companies, Harvard Business School Alumni Angels of Greater New York, and the Marathon Foundation.

For women-specific programs, Women 2.0 provides tons of valuable information as well as hosts events, and Golden Seeds is an investment firm dedicated to delivering above-market returns through the empowerment of women entrepreneurs. The DigitalUndivided, a new women-led team, is hosting its first FOCUS100 symposium, which connects thought leaders, tech start ups founded or co-founded by black women, brand managers, and innovators in New York.

The newly launched Women Innovate Mobile (WIM) is an accelerator aimed at helping to promote companies started by female entrepreneurs in mobile technology. Both WIM and DreamIt provide financial investments for founders accepted into their programs. Often overlooked or not mentioned when it comes to supporting women entrepreneurs are programs such as Astia Entrepreneur and the Pipeline Fellowship. For programming and engineering there are women-specific programs such as Black Girls Code, Girls Who Code, and national meetup groups such as Women Who Code and Girl Develop It.

But even though we have seen an increase in minority entrepreneurs, accelerators, and other community programs, it’s going to take access to capital and a strong angel investor community to sustain the growth. As the saying goes “the color of money is green,” but minority entrepreneurs will need support from minority angel investors and venture capital to compete in the competitive technology innovation business.

There are also a few well-known African-American Angel Investors, including early Zappos investor Erik Moore and Daymond John of the Shark Tank. With Daymond claiming the “throne” for now, there’s an even smaller number of minority-owned venture capital firms across the country. They include Syncom Venture Partners led by Terry L. Jones; Echovc Partners, led by Eghosa Omoigui; H360 Capital led by Hezekiah Griggs III; Bronze Investments, led by Stephen DeBerry; Valencia Ventures, led by Stephan Adams; and Jalia Ventures, led by Kesha Cash. While these firms may be minority-owned, that certainly doesn’t mean they only fund minorities; they, like everyone else, are looking for great companies — regardless of management’s race, ethnicity, or gender — to invest.

There is no way these organizations alone can support the growing number of minority entrepreneurs — and they shouldn’t. But they can help, and what each “underserved” community needs to do, as Dave McClure says, is to: “STOP TALKING and start TAKING ACTION to create solutions.” Dave challenged individuals to make at least three investments of $5,000 or more in startup companies in the next 12 months. I challenge you to do the same.

If you’re a minority entrepreneur, the challenge for you and all of us is to not only be good, but to be great — that is, if you would like to raise capital for your startup. The money is there but the question is are you ready?

[Image via Adria Richards, Flickr]

More TechCrunch

Scale AI, a company that provides data-labeling services for training machine learning models, has raised a $1 billion Series F round from a slew of big-name institutional and corporate investors…

Data-labeling startup Scale AI raises $1B as valuation doubles to $13.8B

The new coalition, Tech Against Scams, will work together to find ways to fight back against the tools used by scammers and to better educate the public against financial scams.

Meta, Match, Coinbase and others team up to fight online fraud and crypto scams

It’s a wrap: European Union lawmakers have given the final approval to set up the bloc’s flagship, risk-based regulations for artificial intelligence.

EU Council gives final nod to set up risk-based regulations for AI

London-based fintech Vitesse has closed a $93 million Series C round of funding led by investment giant KKR.

Vitesse, a payments and treasury management platform for insurers, raises $93M to fuel US expansion

Zen Educate, an online marketplace that connects schools with teachers, has raised $37 million in a Series B round of funding. The raise comes amid a growing teacher shortage crisis…

Zen Educate raises $37M and acquires Aquinas Education as it tries to address the teacher shortage

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €285M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons