The Gillmor Gang — John Taschek, Adam Bosworth, Robert Scoble, Victoria Barret, and Steve Gillmor — convened at Dreamforce 2012 to honor the burgeoning Celebration of the Cloud. As Marc Benioff and Sir Richard Branson strolled past the Salesforce Live studio at the entrance to the Expo floor, the Gang recalled the birth of Web Services that @benioff correctly construed as the beginning of the end for monolithic software.
Of course, as @adambosworth points out, social needs a tipping point where enough people congregate and contribute to make it compelling to return. And as Forbes’ @victoriabarret says, the 95 thousand at Dreamforce and more on the Web confirm social is no longer cute or trivial. When Virgin America suggests tweeting or Facebooking your concerns rather than via an 800 number, you know the handwriting is on the Wall.
@stevegillmor, @adambosworth, @victoriabarret, @scobleizer, @jtaschek
Produced by Tina Chase Gillmor @tinagillmor and Salesforce Live