The talk that everyone has been waiting for at TechCrunch Disrupt is happening, and Facebook’s CEO Mark Zuckerberg is on stage with Michael Arrington.
The two are talking about everything that Facebook has been up to over the past year, which includes going public.
Zuckerberg says that mobile is everything, and it will surpass desktop as far as future ad revenue.
Overall, Zuckerberg is looking past its recent IPO “woes”:
We’re going to execute this mission to make the world connected and build value over the long-term. The bigger question that will define how we’ve done is how we do with mobile.
Yes, mobile is the big question mark for Facebook, as a lot of its nearly one billion users are either using the mobile version on the web, or native apps on iOS and Android. Zuckerberg says that people are consuming twice as many feed stories since the update to the new iOS app, which is a great sign.
My question on ads are that if people aren’t clicking banners and promoted stories on Facebook right now, why would they do so on their mobile device, which has a ridiculously smaller and more focused screen and experience?
By dabbling with inserting ads in the news feed, there’s a real chance of upsetting the user happiness apple cart, which is the last thing that Facebook needs right now. There has to be a way though, and if mobile is the money maker, then that way better come soon.
Check out our full coverage of Mark Zuckerberg’s chat at Disrupt SF below.