Square Was Originally Called “Squirrel”, Here’s The Story From Jack Dorsey

It’s pretty interesting to learn about how a company got its name, and every company has a story. We learned about Square’s today, and it was almost called “Squirrel”, according to founder Jack Dorsey and Square’s Creative Director, Robert Anderson. MG Siegler broke this three years ago, but here are the full details, in tweets, fittingly:

[tweet https://twitter.com/jack/status/245555003102744577]

[tweet https://twitter.com/rsa/status/245582464645480449]

[tweet https://twitter.com/rsa/status/245590062824292353]

[tweet https://twitter.com/rsa/status/245585128351481856]

[tweet https://twitter.com/rsa/status/245586174721261568]

[tweet https://twitter.com/rsa/status/245590062824292353]

Here’s Square on a really old iPod:

[tweet https://twitter.com/jack/status/245563892397375488]

And the team whiteboarding it up:

[tweet https://twitter.com/jack/status/245561173196566528]

Can you imagine if the company had stuck with the whole Squirrel theme? “Hey dude, do you have an “Acorn” reader?” Yeah, Square was the right move, and Acorn as the reader name would have been a bit tragic.

We’re told that “Squirrel” was just the early name that Dorsey was contemplating, so maybe it wasn’t such a close call. Regardless…whew.

Here’s Dorsey discussing the whole Squirrel name thing:

Dorsey has a thing with company names, as Twitter might have/almost was named after a Bubble Tea shop called Quickly.