Warby Parker Sees Its Way To $36.8M Of A $40M Series B Round, Led By General Catalyst

David Gilboa and Neil Blumenthal founded Warby Parker last year in an attempt to breathe new life into the eyewear industry. The New York City-based startup has since rocketed to popularity by selling designer and prescription glasses online, for $95 — a price that now includes free shipping and returns. Warby raised $13.5 million in a couple of rounds beginning last year, with a bunch of notable investors signing on to back the young company.

According to a Form D filing released by the SEC on Friday, and first picked up by Fortune, the startup looks to be adding a whole bunch of new coin to its coffers — $36.8 million to be precise. As the filing shows, the startup has sold $36.8 million of a potential $40 million round, with $3.19 million remaining.

As Primack pointed out, few noticed this whopping raise on Friday because the startup is not in fact listed as “Warby Parker” but instead as “Jand, Inc.” From what we can gather from the SEC document, General Catalyst is leading the round, with Joel Cutler joining the startup’s board of directors.

Warby has raised $13.7 million to date in two rounds, a $1.5 million seed round from SV Angel and Lerer Ventures, followed by a $12 million series A round in September of last year, which included Tiger Global, Menlo Ventures, First Round Capital, Lerer Ventures and Thrive Capital.

We’ve reached out to the company to find out more about the raise and will update as soon as we have more information.

More of our Warby coverage here.