If you’ve been put off by the (arguably obtrusive) Special Offers on the Kindle Fire HD, Amazon has just announced that they will allow users to pay $15 to opt-out of the ads for the life of the device.
An Amazon spokesperson wrote:
We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.
The $15 is a one-time payment for owners of the Kindle Fire HD. This will remove ads from the lock screen and from the bottom of the screen in certain instances. Amazon first announced special offers with the e-ink Kindle and owners could opt out for $30 on the original model.
There was a minor consumer and pundit outcry when users learned they couldn’t remove the special offers.