It’s a terribly common situation: after hundreds of hours of thinking through and building a product, a startup finds that its users stumble through a sign-up flow or in finding a feature. That’s in part why usability testing is a no brainer.
In fact, there’s a bit of a cottage industry around this. Up until now, Usertesting.com had been a bootstrapped business. It emerged over the past five years to attract between 11 and 12,000 customers who use it to record short videos of users testing their products and mobile apps. That roster includes clientele like Home Depot, Sears, Zappos and Dell. Former OpenTable CEO and Andreessen Horowitz general partner Jeff Jordan even raved about the service in a recent post, saying it helped them identify where users were dropping off in finalizing restaurant reservations.
So it’s little surprise that the company is looking to scale up its business with some additional funding. The company’s taking $3 million in financing from San Francisco-based private equity firm Kern Whelan.
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