Twitter just launched its “Certified Products Program” to highlight “the best products and services to thrive on Twitter.” The program is meant to help companies find “the best tools to engage with their customers” and “understand what people are saying about them on Twitter.” To do so, Twitter is focusing on three product categories: engagement, analytics and data resellers. All of these, of course, are products that Twitter identified as tools it wants its developer ecosystem to focus on in its infamous blog post from earlier this month.
Today’s partners include Attensity, Crimson Hexagon, Dataminr, DataSift, ExactTarget, Gnip, HootSuite, Mass Relevance, Radian6, SocialFlow, Sprinklr and Topsy.
In the announcement, the company’s business development manager Doug Williams notes that “this is just the beginning” and that Twitter is looking forward to adding more companies in the future. Potential new partners can apply for certification here.
Here are the guidelines for products that want to become certified:
- Make Twitter more valuable to businesses and solve a need that Twitter does not address
- Help bring Twitter to new or underserved markets
- Twitter is a core part of your product and you make use of all applicable APIs and features
- Integrations behave as consistently as possible with Twitter’s own products
- Encourage meaningful engagement with the Twitter network
- You are working on an opportunity with significant impact
- Use Twitter Platform products rather than creating similar products
Certified products, of course, also have to follow all of Twitter’s attribution guidelines and display requirements.
Unsurprisingly, Twitter is not recommending any third-party Twitter clients in this list. These, after all, aren’t among the products Twitter wants to see in its ecosystem as the company argues that they don’t add enough value for its users.