Lumosity, a company that creates online fitness games, has raised $31.5 million in Series D funding from Discovery Communications with existing investors Menlo Ventures, FirstMark Capital, Harrison Metal and Norwest Venture Partners also participating in the funding. This brings Lumosity’s total funding to over $70 million to date.
Created by neuroscientists from Stanford University, Lumosity develops games and exercises that aim to improve core cognitive abilities and enable users to remember more, think faster and perform better at work and school.
Lumosity currently has 40-plus games that focus on memory, attention, flexibility, speed of processing and problem solving. On average, Lumosity users experienced a greater than 10% improvement in working memory and greater than 20% improvement in divided attention after 10 hours of playing the brain games.
The company says it currently holds the world’s largest database of human cognitive performance; and it analyzes this massive amount of data to learn more about the human brain.
In the last four years over 25 million people have joined Lumosity, with 10 million joining in the last year alone. The company has paying subscribers from over 180 countries, has expanded to mobile with an iPhone app, and revenues have grown 25% quarter-over-quarter since its launch in 2007.
The new funding will be used towards further research into human cognitive performance, expanding reach and marketing and branding.