MTV is opening its new Artists.MTV website in public beta today.
The site was first announced at South by Southwest as a “pro-artist initiative” that allows musicians to “take control of their MTV presence.” It’s basically a collection of 1.8 million profile pages, which MTV wants to turn into the center of a musician’s presence, both on MTV and on the Web. Musicians can claim their pages to take control of the look, the content, and the monetization.
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