The Fancy’s E-Commerce Expansion Continues With Launch Of “Buy” Button For Web Publishers

This week, New York-based The Fancy, a Pinterest-like site with a focus on not just browsing, but buying from its collection of inspirational imagery, began encouraging users to share its content on social networks in exchange for cash rewards. But paid promotion via social sharing was only one part of the company’s larger plan. Today, the company is rolling out another piece of the puzzle and its introducing “Buy” buttons to power purchasing behaviors on any website.