Marketing never ceases to crack me up. Sometimes that’s a good thing, like when Samsung cracks a few fanboi jokes at Apple ahead of the Superbowl. It’s funny, and it delivers their message in a compelling, entertaining way. But there are some marketing efforts that are unintentionally hilarious — like when Samsung partnered with hot new clothing line Rag & Bone in February and had models walk down the runway with giant-ass phones in their hand.
Sure, humans hold their phones as they walk, so I guess product placement like this is somewhat true to life. But this isn’t funny cause it’s true; it’s funny cause it’s sad. People concerned with Rag & Bone don’t care about the Galaxy Note, and conversely, people who are extremely interested in the Galaxy Note probably aren’t all that into Rag & Bone.
I’m not trying to generalize; I just think that both brands are missing their mark. I mean, consider this: Anna Wintour, the goddess-diva-almighty-ruler of fashion, is using a flip phone and what appears to be a BlackBerry in every picture I can find of her. At the same time, look at our how our Hackathon hackers dress themselves. These worlds simply don’t collide, which is why I find it so hilarious that Lenovo is promoting its new IdeaPad 310 and 410 ultrabooks with fancy-shmancy editorial fashion photo shoots.
Let’s have a look at these, yes?
The Lenovo Ideapad 310 is the perfect media player for my daily jog.
Feel free to add your own caption in the comments section, or tweet them to me for the fun of it.
[via M.I.C. Gadget]