Talking (And Rocking) With gTar Creator Incident

Sure, UberConference took home the Disrupt Cup and its accompanying $50,000 (giant) check. But it could be argued that Incident, makers of the gTar, had already won. The company’s Kickstarter project skyrocketed from $10,000 in funding before stepping on the Disrupt stage, to a current $220,000.

This is big, considering that Disrupt is a web/software conference and a hardware startup went all the way to the very end. Even Michael Arrington was impressed, which says quite a bit. But none were more impressed or intrigued than myself, which is why I wrangled the Incident guys together backstage and begged and pleaded to play the gTar .

Kindly, they obliged. I have no experience playing the guitar whatsoever, and my greatest claim to musical fame would be completing Free Bird on expert in Guitar Hero. Now, I won’t say my rendition of Blackbird a la gTar is the best in the world, but for having absolutely no practice or experience, my few moments with the hardware should be a testament to the gTar’s potential.

I also spoke with the founders about the difficulties of distribution, and more importantly, music licensing. Eventually the gTar app will come with a content store, from which you can buy different songs. For now however, this is a bare bones iteration that is sure to improve over time.

If you move now, you can get the gTar on Kickstarter for $50 off the expected retail price, at just $399.