The idea behind Positionly’s service is that small business owners don’t need to know about SEO. Its clients already include TD Bank Opower, ESPN and TUI. Users can either enter search keywords manually or upload them from .csv files or a Google analytics account. The Poland-based service then tracks search engine rankings over time, generating simple search engine reports. Pricing ranges from $19 to $99 per month.
However, its service proposition is not unique. For example, Link Assistant targets individual users as well as corporations with its desktop software Rank Tracker. The company boasts Microsoft Germany, MasterCard and General Electric amongst its 380,000 clients and is completely bootstrapped.
Positionly enters a crowded market. SEOmoz received $18 million in backing earlier this month and offers Rank Tracker within a broader SEO monitoring service priced at $99 per month. Conductor got $10 million funding back in 2009, and Searchmetrics raised $11 million with a recent found this past January 2012.
Editor’s note: This post is written by contributor Natasha Starkell, CEO of GoalEurope, an outsourcing advisory firm and a publication about outsourcing, innovation and startups in Central and Eastern Europe.