What is 4G? Many an armchair philosopher over the past few weeks has pondered this concept and now, thanks to a minor tempest caused by upset customers, Apple has changed their iPad branding from “WiFi+4G” to “WiFi+Cellular.”
Although the iPads were compatible with US 4G networks, the iPads didn’t work with international 4G connections, thereby dropping a few folks in Australia into a tizzy. To prevent this, Apple put the old moniker down the memory hole and replaced it with the new naming convention.
Although Apple posted notices at the point of sale explaining the terminology, they also completely changed world-wide branding to reflect the concerns.