Text The Rainbow: Color Text Messages+ Nabs Top Social App Spot From Facebook, Twitter

A new app has just taken the App Store by storm — a colorful, rainbowful storm. It’s called Color Text Messages+ and the idea is relatively simple, but clearly appealing judging by the app’s popularity. The app is so popular, in fact, that Facebook Messenger, Facebook, and Twitter have all just dropped down a spot to make room for the new kid on the social block.

In essence, you can now send your friends customized color text messages, complete with backgrounds and various fonts. Yep, a huge chunk of Samsung’s Galaxy Note campaign around personalizing communication on smartphones just went down the drain courtesy of a free app. But that’s not the point — the point is that you can now send a Comic Sans text message inside a colored (or butterfly-themed) bubble.

It’s glorious.

So here’s how it works: You download the app from the App Store and once you’re in, you have at least 50 different colors to choose from for both background and text. You also have 42 different themed backgrounds, like ones with rabbits, hearts, stars and the aforementioned butterflies. Then you hop on over to the font tab, which offers way more fonts than I care to count out. Type in your message, and you’re almost done.

There is the small obstacle of copying your message and pasting it into the Messages app for iPhone, but for most that’s a very small price to pay for the ability to send really cool colorful messages to your friends. And the best part is that the recipient doesn’t need to have downloaded the app to see the magical message on their phone.

Oh wait, the best part is that it’s free.

What’s perhaps more interesting is the fact that this app, from a relatively unknown company called Leping Li, has dethroned the most powerful and popular social companies in the world, Facebook and Twitter. Now, Facebook and Twitter haven’t maintained the top two spots consistently since their launch, but instances in which another app has surpassed the two power networks are few and far between.

Congrats, Color Text Messages+, all you need now is a catchier name and you’re good to go.