There are plenty of travel sites out there, but have you ever noticed that almost all of them help you get where you’re going and then leave you all alone in the dark once you actually arrive there? What spots are must-see, what food is must-eat, and which shops do you absolutely have to pop into?
There really isn’t a great way to efficiently and reliably plan out a trip itinerary on the web, except of course for the new travel site and service, Fathom. And thanks to a new partnership with Kate Spade, Fathom is about to get a whole lot more fashionable in destinations like New York, L.A., London, Tokyo and Tahiti.
The site is a streamlined guide to the cities you want to visit, curated by former DailyCandy editors who can shed more light on food and good travel than most of the user-generated content out there. The core idea is tightly edited lists of places to go, food to eat, and things to do.
“24 is the magic number,” said founder Pavia Rosati.
The service compiles lists of 24 travel ideas, including old favorites, new finds, and multiple price points to make sure you can find what you’re looking for without sorting through a mess of madness. Rosati describes Fathom as the type of information your best friend would give you if they lived in the city you were traveling to, but couldn’t be there with you.
There are various features on the site, like Post Cards, which is set up around the structure of “I travel for the…” They are basically inspiration for the traveler. The idea is that even if you don’t know where to go for your upcoming vacation, you can figure out something great once you know your favorite part of travel, whether it be food, fun for the kids, shopping, or relaxing.
Fathom also features a store that lets you bring your favorite destinations back to you, with highly curated products. You can shop by destination, traveler, category or activity, meaning you can shop for a Safari or get your favorite mustard that’s only available in New Orleans.
Fathom has also just partnered with Kate Spade to bring Spade-themed travel guides to five locations, including New York, Los Angeles, Tokyo, London and Tahiti. If Tahiti sounds like the word that doesn’t belong, that’s simply because Kate Spade is working with a Tahitian-inspired print this year.
Each guide will have five sections, with five to eight suggestions for each category (sleep, eat, drink, shop, and explore). The guides will also feature itineraries, cheat sheets, and clever packing lists.
