At RIM’s keynote earlier this week, CEO Thorsten Heins unveiled a brand new camera app that will ship along with BlackBerry 10. It was quite impressive. It basically lets you snap a pic, select a subject’s face, and sift through frames captured before the moment you pressed the shutter button to make sure everyone looks their best. Perhaps the person on the left had a huge, wonderful smile while the person on the right was blinking. With the BB10 camera app, you will be able to fix that.
But the tech seemed awfully familiar. So familiar, in fact, that we had to do a little digging to satisfy our curiosity. Come to find that a company called Scalado, known for their super badass imaging tech like Remove and Rewind, actually invented this tech a while back. At the time we were unsure what the relationship between RIM and Scalado was, but RIM has since responded and clarified that this is, in fact, a licensing deal.
Here’s the official word from Patti McKague, Sr. Manager, Public Relations at Research In Motion:
RIM has been working with Scalado on camera technology and has licensed some of the Scalado technology for the BlackBerry 10 platform. As shown during the BlackBerry World Keynote, RIM is planning a unique implementation of the technology on BlackBerry 10 to provide an incredible user experience, allowing for more customization by the user and enabling them to easily capture and share their perfect moments.
We’re glad to see that RIM is collaborating with strong partners to make the BB10 platform as excellent as possible. Though, it would have been nice if the company threw a hat tip to Scalado during the demo. It did, after all, get the most ooh’s and aah’s of the entire show.