JP Selects Acquires The Gilt For Eco-Friendly Fashion, LovingEco For $1M

JP Selects, an online marketplace for selling sustainable and ethical brands has acquired LovingEco, a flash sales site for eco-friendly fashion and natural beauty products for $1 million.

LovingEco, which was founded by Justine Lassoff and Melinda Moore, features daily sales on discounted eco-friendly, natural items. Similar to OneKingsLane and Gilt, LovingEco features ‘tastemaker pics,’ where celebrities and environmental experts curate their favorite products from the sales. The site also features a V-Wall for the community to share their donations and eco-friendly content.

And LovingEco takes sales a step further and donates 3 percent of net proceeds from each purchase to a ‘tastemaker charity’ to help support a social or environmental cause.

LovingEco says that JP Selects’ growing distribution channels, will allow the flash sales site’s members to access a much broader range of eco-friendly categories and products, expanding from fashion and beauty to home, pets, health and food.

LovingEco previously raised funding from angel investors including Allen Debevoise; CEO of Machinima; Emily Della Maggiora, VP of comScore Marketing Solutions; Douglas Abel, former VP at Sapient; and Jackie Wilgar, SVP Marketing at Live Nation Entertainment.