Coffee Meets Bagel Turns Online Dating Into A Daily “Deal”

Technology is all about convenience. At least, that’s where it’s headed. I can now ask someone to run across the city and pick up a package for me on Zaarly (which I did), Songza chooses my music playlists for me, and I can literally push a button and ask my phone where the nearest burger joint is (even if she never quite understands me).

It’s incredible.

And now that same convenience is entering into our love lives in the form of a site called Coffee Meets Bagel (CMB), which just launched today in NYC.

It’s quite simple.

After signing in through Facebook, CMB will match you with one person every day at noon. This person isn’t just some rando, but more often than not it’s a friend of a friend whom you’ve never met before. You have two simple options: like or pass. If you pass, it’s over. That person is gone, and tomorrow is a new day.

If you click like, things get a bit more interesting. Well, they really only get more interesting if that special someone happens to “like” you, too.

If such a connection occurs, you and your new love interest will be immediately connected through a text message sent from a private company phone line. How convenient, right?

It gets better, though. Once you’re connected, CMB will hook you guys up with free gifts from dating spots in NYC like Billy’s Bakery, Cafe Grumpy, and Pierre Loti for your first date.

The company has plans to roll the service out in four other cities by the end of the year, but for now this app is for New York-based love birds only. Other cities will be added once Coffee Meets Bagel receives 1,000 emails from users in this or that city who are interested in the service.