On Tuesday, Everyme launched its iPhone app for people to share with limited circles of friends, family members, and coworkers. Today, CEO Oliver Cameron says the response has been “crazy.”
Specifically, he says that 24,000 people have created Everyme accounts. Because of the way Everyme is designed, that’s only a small part of its social footprint. The app lets you organize anyone in your address book into circles, and they can still participate in the conversation through email or text messaging, even if they don’t have an Everyme account. There are already 200,000 people in Everyme circles, which Cameron says is a measure of the app’s “total audience.”
The question is: How many of those 200,000 people are actually engaging with Everyme, rather than just ignoring messages from the app? Cameron says it’s too soon to say, since not everyone is checking their email constantly. (Update: There was some debate on Twitter about whether or not this is a meaningful metric. Just to be clear: People added to circles don’t get notified by email or text if they aren’t Everyme members, but they are notified as soon as someone shares a story. Feel free to disagree, but I think Cameron’s statement that this represents the “true audience’ is defensible.)
Cameron also says that during the period of highest activity on launch day, users were creating a new circle every second. (A total of 17,000 circles have been created.) That blew past the company’s expectations, so some of the servers devoted to circle-creation went down for around an hour.
And if you’ve been following Everyme since its early days, you may be wondering why the version that launched this week wasn’t “the intelligent social address book” that was promised last year. Cameron says that as he developed the earlier product, he realized that most people don’t have the overwhelming, sprawling address books that you see in Silicon Valley, so it would have been “a professional tool rather than something that could be used by everyone, which is what we wanted to build.”
The current Everyme app is still using the old technology, Cameron says, for example in the way that it looks at your social network data to automatically sorts people from your address book into circles. And he isn’t ruling out the idea of releasing a more address book-specific product in the future.
Oh, and Everyme has finally gotten around to releasing a product video, which I’ve embedded below.
[vimeo http://www.vimeo.com/40246386 w=400&h=300]
Everyme from Oliver Cameron on Vimeo.