Bubble Motion’s Bubbly platform is a voice-blogging phone service that allows people to share status updates in their own voice with fans and followers. It essentially takes Twitter’s model and applies this to voice blogging and mobile phones. These ‘bubblers’ record their voice update into their phone, and their followers everywhere are notified by SMS and prompted to click and listen. Last year, the company raised $10 million in new funding from SingTel Innov8, Infocomm Investments, Sequoia Capital, Palomar Ventures, and NGC.
The service, which has 16 million users, previously launched its iOS app to a number of countries in Southeast Asia, is hoping to expand its use to Western markets with the broader launch on the iPhone and Android platforms. Last month alone, Bubble Motion says that it added 1 million users to its service.
The new Bubbly app also allows users to follow celebrities, sports stars and other well-known users, letting you move beyond just reading celebrity posts to actually hearing updates recorded in their own voice.
But CEO Thomas Clayton says that he envisions Bubble Motion to be used differently in other parts of the world. He feels that Bubble Motion’s voice blogging app could be useful for hands free blogging (i.e. in the car). Even after adding texting, Clayton says that 75 percent of posts are using audio blogging in the app.