Woopra’s New Dashboard Lets Publishers See Exactly Who’s Visiting Their Site

When you hear the phrase “real-time analytics” you probably think of Chartbeat (at least I do), but it’s not the only company in the field. In fact, a Lebanese startup called Woopra has been offering its own real-time services since 2008. And you may be hearing more about it soon — it recently opened an office in San Francisco, and today it’s launching version 5.0 of its service.

Founder and CEO Elie Khoury demonstrated the new version for me about a week ago. The change should be immediately obvious to Woopra users, since the Live Dashboard has been completely redesigned. Beyond looking a bit cooler, the new layout has an additional benefit: The entire dashboard now fits in a single window. That means you can see all of the data that Woopra deems most essential without having to scroll down — a seemingly minor change that could end up making life easier for people who leave Woopra open all the time or check the dashboard many times throughout the day.

One of Khoury’s big goals is to help customers understand not just how many people are visiting their site, but who those visitors are. So Woopra includes the ability to create custom “labels” for different visitor segments — for example, you can create a label for paying members, and another for people visiting from Facebook. The new Dashboard incorporates the Label feature, allowing customers to see the number of visitors from each Label who are on the site. Then they can drill down into a specific category to see basic information (like geographic location, Web browser, and time on site) about each and every visitor.

The service doesn’t just hose customers with data — as they’re looking at the numbers, customers can interact with their visitors directly. If they spot a promising customer on the site, they can start a live chat right away. They can also create automated actions that target a specific visitor segment, say delivering a special message or offer to everyone visiting from San Francisco, or for everyone visiting the site for the 10th time. Khoury says this is one of the biggest requests from customers — features that “turn the data into action.”