Until now, Cater2.me has focused on using the Web to connect companies (which need to feed their employees) with small restaurants and food carts. Now it’s opening a restaurant of its own — or rather, what it calls the BetaKitchen.
The idea, says co-founder Zach Yungst, is to create something that’s to be visible to consumers, not just office managers trying to plan the next big meal. As with Cater2.me’s existing service, the goal is to connect people with a wider variety of food than they might experience otherwise. At the BeatKitchen, you’ll have the opportunity to sample food from a changing lineup of San Francisco chefs. Eventually, the “pop-up and test kitchen” should also drive people back to the Cater2.me site, where they might see upcoming chefs, rate the food, and eventually vote on the who will be cooking.
And since the BetaKitchen is located in the South of Market neighborhood, which is dense with startups, it may end up serving employees from some of the companies that it already caters to. (SoMa is also where Flip Jonathan Kaplan chose to launch his mix of food and tech, The Melt.)
So if you’re in San Francisco and mulling over your lunch options this week: The BetaKitchen will be located at John Colins bar at 138 Minna, starting on Friday. Food on the first day will come from Mission-based Soul Groove, which will serve chicken and waffle sandwiches.