WalkMe Walks You Through Websites

A Tel Aviv startup, WalkMe, aims to do for your website what your UX team should have already done: make it easier for your users to understand. The service creates little pop-up bubbles over various points in order to lead your users through a typical interaction, be it a bank website or a complex social tool.

These aren’t videos that run in the corner. Instead, every time you complete an action the system pops up a new bubble for the next step. These interactive bubbles will also help correct mistakes in input.

Founded by Dan Adika, a former software designer for HP, the site offers free demo plans as well as more complete plans for enterprise customers. The system also handles usage analytics. Adika calls his company a provider of “turn-by-turn GPS-style directions.” The product is completely modifiable on the fly and easy to add to any web page. You can also add tips in multiple languages.

Pricing ranges from 1 cent per “interaction” to $99 a month for multi-language support. The company also supports self-hosted solutions.

It’s kind of funny, actually: the very people who could really use WalkMe – namely purveyors of horribly complex or ill-begotten websites – probably will avoid it thinking that it adds a layer of complexity they can’t handle or understand. However, when attached to a financial site or a complex checkout page, a service like WalkMe would be a boon.