Viralheat Adds Social Media Publishing With Version 2.0,

Viralheat is launching version 2.0 of its social media tools today, an upgrade that takes the product beyond the standard monitoring and listening.

One of the biggest changes in version 2.0 is a new feature that Viralheat is calling engagement, and which basically means you can post comments to Facebook and Twitter directly from the service. Posting to social networks may not sound like a big deal, but CEO Raj Kadam says it makes life a lot easier for customers.

Instead of using one tool (such as, well, Viralheat) for monitoring social media mentions and sentiment, then jumping to a different application (such as CoTweet) to actually publish content, Viralheat allows you to do both in one place. Wherever you are in the service, there’s a button at the top right that lets you post to social networks. When you’re reading through Facebook and Twitter comments, you can hover over them to get more details about the commenter, then click to respond directly.

Viralheat 2.0 also refreshes the product’s user interface to what Kadam says is “more of an inbox-type layout.” One of the big goals, he says, was to make it easy to access all of Viralheat’s reports with fewer clicks. And the upgrade also incorporates Facebook Insights, giving companies more information about the conversations on the Facebook Pages, and more data from Twitter.

The company’s investors include Mayfield Fund. You can see a demo of the new version below.