Earlier today, AT&T announced record sales and activation numbers for the new iPad. During the Apple dividend/buyback call, Apple CEO Tim Cook spoke of a “record weekend” for the new iPad. Unfortunately, neither had actual numbers to share. And that was odd since normally when Apple has a new record number to crow about, crow they do. This was more of an Amazon maneuver where “records” are set by products selling 4x of another unstated number.
Turns out Tim Cook just didn’t want to spoil the surprise. Apple has just issued a release with their actual sales numbers for the first weekend of the new iPad. And the numbers are big. Very big. Three million iPads sold in the first three days big.
So how does that stack up to the previous versions of the iPad? Well, Apple didn’t officially announce first weekend sales for the iPad 2, likely because they were very constrained. Analyst estimates pegged the number sold somewhere between 500,000 to somewhere just north of 1 million. So even using the bullish numbers, this iPad launch was roughly 3x as large as the launch last year.
Two years ago, Apple sold 300,000 iPads on the first day of sales. Again, the pace here seems to be about 3x that. For comparisons sake, Apple sold 4 million units of the iPhone 4S in its first weekend late last year.
Over the weekend, a few analysts were jumping over one another to be the first to predict timid sales of the new iPad. Those analysts, once again, now look like huge assclowns.
The quote part of the release below:
“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”