Predictive analytics company Medio Systems is debuting a brand new product suite for businesses, called inGenius Suite. Basically, the inGenius processes massive amounts of big data to identify possible revenue opportunities in customer usage patterns on connected devices.
inGenius uses a set of predictive analytics algorithms to gather and analyze real-time information, such as location, device type, and application usage, with customer propensities and interest. Using an SDK, developers can begin collecting user events and usage data.
Medio then uses this data to identify unique user segments that can be analyzed and tracked
by application, geography and other relevant application metrics, depending on industry,
across multiple connected devices. Basically, Medio wants to show developers and publishers how customers are interacting with every aspect of an application or service.
The company is targeting developers and publishers in gaming, retail, finance, mobile and entertainment. Medio, which has raised $30 million from Accel Partners, Mohr Davidow Ventures and others, has more than 105 million unique users, and currently tracks 550 million daily events.