The craze of printing Instagram and Facebook photos is slowly but surely hitting Europe. Roughly a month ago, Nantes-based DarQRoom became one of the first European companies to offer high-quality Instagram printing. Prior to that, local Instagram printing services were somewhat limited to London’s StickyGram, which transforms photos into magnets.
Today, it’s Sincerely’s Postagram that is launching its service on this side of the Atlantic, allowing users to send physical postcards made on iPhone and Android devices to addresses in Europe. And just in time for Spring Break.
Sincerely’s CEO Matt Brezina says that currently 25% of the company’s web traffic is non-US and that the price for sending a card to any non-US address will be $1.99 – a price which includes printing and postage and is only $1 more than sending to a US address. For Europe, all cards will be printed in the UK and then delivered to any European address within 7 days.
This international launch of Postagram comes only a few months after Apple launched a similar service called Cards. However, Apple’s cards are somewhat different to Postagram’s cards (which allow you to pop-out the photo from the rest of the card) and slightly more expensive; Apple’s service costs $2.99 per card delivered in the US and $4.99 for cards delivered overseas.
The company is expecting a big uptake in Europe, particularly in Western European countries like the UK, France and Germany with a strong tradition of sending greeting cards by post.
Sincerely – which closed a $3 million series A round just a few weeks after the Apple announcement – is also behind photo apps PopBooth, Sincerely Ink and Dotti.