Referral traffic is pouring out of Pinterest and Facebook’s Open Graph frictionless sharing. With Sociable Lab’s licensable EverShare you can snatch their functionality without any serious development work and soak up some page views. EverShare lets you host your own Pinterest-style product or content boards to give your users their social curation fix. It also instantly roots your site into Facebook’s confusing APIs so purchases, comments, reviews, and pins are automatically blasted at friends of your visitors.
Pinterest’s simple, stable sharing canvas has struck a chord with ecommerce shoppers and middle America’s women in particular. You could add Pin It buttons to your site and hope they get clicked, but great websites steal, they don’t borrow. Sociable Labs licenses a website personalization SaaS to sites that want to instantly get social. EverShare Gallery mimics Pinterest’s home page activity board, but only displays trending products and those shared by a user’s friends.
I’ve spoken to several developers and they want to add Frictionless Sharing, but they’ve found the Facebook developer docs confusing. Considering how most sites and apps that integrates it see traffic go through the roof, there’s surely plenty of sites looking for a turnkey hose into the Facebook Ticker, Timeline, and news feed. EverShare Connector makes it as easy as writing a check.
Once integrated, users don’t even have to go back to Facebook to see what friends are sharing. The sidebar activity feed also includes the option to turn off sharing, for those who don’t want friends to know how many shoes they buy.
Virality best practices are developing faster than most companies can employ them. Meanwhile, good developers and designers are in short supply. For content sites, buying referral traffic might not produce big ROI. But for ecommerce sites, a monthly SaaS subscription could pay for itself quickly since Sociable Labs says socially sourced traffic converts 250-300% higher.