MTV is unveiling an update to its Music Meter mobile app today. This is version 2.0, and also the first version to abandon the “beta testing” label, suggesting that MTV has worked out any early kinks — and is ready to make money.
The app first launched in March 2011 as the mobile equivalent of MTV’s Music Meter website. The goal is to track the online buzz for musicians, and to use that data to create a daily ranking (powered by startup The Echo Nest) that helps fans find new music. If you see an artist who interests you, the app offers songs, photos, and videos, as well as news and a brief biography. Senior Director of Product Development Mark Mezrich calls it an “artistic snacking” experience that should give you everything you need to get acquainted with a musician. Nor is that snacking limited to the daily list — Mezrich says there are more than 1 million artists in the system.
The app, which is available for iOS and Android has already been downloaded 1 million times. The new version includes integration with Songkick’s concert listings, as well as the ability to browse the app based on genre.
MTV is also introducing advertising to the app through an exclusive sponsorship from Wrigley’s 5 gum. When asked about what she expects from future Music Meter ads, Vice President of Digital Music Strategy Shannon Connolly says she’s “open to exploring different scenarios.”
“Obviously, it’s important that the apps be free,” she says. “Any payments within the apps should be supporting the artists — buying music and buying tickets.”