Early last year we pointed out that implementing the proposed EU cookie law would profoundly affect European technology companies and anyone running a business online out of Europe. Let’s review why.
First of all, it could mean that a staggering 90% of a site’s visitors would run a mile rather than saying yes to accepting a simple Google Analytics cookie. This is what happened when the UK’s Information Commissioner’s Office (ICO) implemented the EU advise on their own web site.