Hey, Neelie Kroes, Maybe You Could Return Our Calls About This EU Cookie Law?

Early last year we pointed out that implementing the proposed EU cookie law would profoundly affect European technology companies and anyone running a business online out of Europe. Let’s review why.

First of all, it could mean that a staggering 90% of a site’s visitors would run a mile rather than saying yes to accepting a simple Google Analytics cookie. This is what happened when the UK’s Information Commissioner’s Office (ICO) implemented the EU advise on their own web site.