Lead Management Company Leads360 Raises $15 Million

Leads360, a consumer sales automation and telephony platform, announced today it has completed a $15 million round of new funding. The round was led by Volition Capital and saw participation from existing Leads360 investor Rustic Canyon Partners.

The company plans to use the funding to expand its product lineup, pursue strategic relationships and raise awareness about its platform.

Despite how the name sounds, the company doesn’t actually sell leads – it sells software and services to manage the leads an organization already has. Founded in 2004, the L.A.-based startup has now managed over 40 million prospects for over 2,000 clients, including many among the Fortune 1000.

Over the past three years, Leads360 reports seeing 40% to 50% revenue growth, and claims to do a better job than CRM systems with specialized customizations at managing consumer sales. With the Leads360 software, businesses can set follow-up reminders, track appointments, manage new leads alerts, prioritize quality leads, and track key performance metrics in order to calculate ROI by lead source.

In addition to its standalone software, Leads360 also offers Leads360 for Salesforce, which integrates into Salesforce’s existing CRM system, and Leads360 for iPhone, which lets you manage leads in real-time, while on the go.