Yes, We Actually Changed Our Logo To Zuck (A Facebook IPO Round Up)

Facebook put the “sexy” in S-1 today, with its IPO filing basically DDoSing the SEC’s site and eventually Scribd this afternoon.

Because it drives massive amounts of traffic we are genuinely interested, we covered it a lot on the site and even changed our logo to Zuck’s face, a move that some thought was funny and others not so much. We’re going to be doing this for some big stories from now on, so new life goal = Getting your face TechCrunched.

For the record I don’t think the Zuckerlogo is the most egregious thing we’ve done [dramatic pause] but I do find being like “All hail Zuck” sort of lame — just because it’s just not that cool to be all fanboy about anything.

Here’s a round up of all the posts we’ve done so far, in case you JUST CAN’T GET ENOUGH FACEBOOK IPO.

Facebook Files For $5 Billion IPO

“Facebook is looking to raise $5 billion— and will mint hundreds (perhaps even thousands) of employees as millionaires in the process.”

Facebook’s S-1 Letter From Zuckerberg Urges Understanding Before Investment

“Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us.”

Facebook’s S-1 Reveals: 845 Million Users Every Month, More Than Half Daily, Half Mobile

“[Facebook] had 845 million monthly active users and 483 million daily active users as of December, for year over year growth of 39% and 48% respectively.”

Facebook’s Profits: $1 Billion, On $3.7 Billion In Revenues

“The company did $3.7 billion in revenues in 2011, and $1 billion in profits. That’s right. Net income was $1 billion. Profits grew 65 percent last year from $606 million in 2010. And revenues grew 88 percent.”

Facebook’s S-1 And The Largest Shareholders: Zuck Owns 28 Percent

“Mark Zuckerberg is the largest shareholder with 28.2 percent of the company. He’s followed by Accel (invested in 2005) and Accel Partner Jim Breyer who owns 11.4 percent of the company. Co-founder Dustin Moskovitz owns 7.6 percent of the company, followed by DST with 5.4 percent. Peter Thiel, Facebook’s first investor, owns 2.5 percent.”

Zynga Makes Up 12 Percent of Facebook’s Revenue

“If the use of Zynga games on our Platform declines, if Zynga launches games on or migrates games to competing platforms, or if we fail to maintain good relations with Zynga, we may lose Zynga as a significant Platform developer and our financial results may be adversely affected.”

Facebook IPO Crashes SEC Website

“The excitement over the Facebook IPO has crashed the SEC’s website. The link to the Facebook SEC filing, previously available here, is no longer loading. Instead, we’re seeing a “this webpage is not available message” when attempting to load the site using Google’s Chrome web browser, and similar errors in other browsers.”

Facebook Still Growing Everywhere, Europe Leads At 229M, Asia Catching Up With 212M

“I’ve spent the last few years trying to figure out Facebook’s regional traffic numbers via third party measurement firms and by scraping its ad tool. But now, I don’t have to, because the company has included the breakdown in its S-1 filing today.”

Facebook’s Risk Factors: Mobile, Gov, Slowed Growth, Google+

“Facebook’s $5 billion S-1 IPO filing includes a detailed assessment of business risks. These include: its lack of mobile monetization and the fact that it doesn’t own a mobile platform, government censorship and privacy scrutiny, inability to maintain its growth rate, and competition from Google+ as well as Twitter and Microsoft.”

Mark Zuckerberg Will Have a $1 Salary, Starting In 2013

“Zuckerberg requested that his base salary be reduced to $1 per year, effective January 1, 2013. His 2011 base salary was $500,000, and he also received a $220,500 bonus for the first half of the year.”

Can’t Get Facebook’s SEC Filing To Load? Good News, We Have It Here

“Since we were getting a little frustrated with the slow-loading, totally crashing website, we decided to do everyone around here a favor.”

Facebook’s IPO: An End To All The Revenue Speculation

“This means no more “leaks” of Facebook’s revenue numbers to spike its valuation in secondary markets. No more banal and vague conversations about how Facebook is “killing it” at San Francisco bars. It means that I’ll never have to write another one of these “Report: Blah Blah Blah” posts about Facebook revenue using this Zuckerberg dollar graphic I made for Mike.”

Payments Are A $557M Business For Facebook — That Could Expand From Games To Apps

“It’s not specific about what these other apps are, but they could include anything that somehow uses Facebook. Dating apps, social shopping apps, news-reading apps — who knows? The filing is meant to paint a broad picture of where Facebook is headed, and the line could just be a simple aside for potential investors. But still, any developer running payments in a way that connects to Facebook should keep it in mind.”

Facebook Ads Becoming (A Little) More Valuable; Mobile May Be Next

“Despite the fact that mobile makes up about half of Facebook’s traffic, the company doesn’t currently serve ads in its smartphone apps, something the filing brings up multiple times. However, Facebook says, “We believe that we may have potential future monetization opportunities such as the inclusion of sponsored stories in users’ mobile News Feeds.”

Facebook Wants All 2 Billion Internet Users, But Growth Rates Are Slowing

“The problem, as the filing also notes, is that “our rates of user and revenue growth will decline over time.” A quick analysis of the worldwide monthly and daily active user counts in the document shows this phenomenon is already in full effect.”