Yahoo is moving forward with a “mobile first” mindset, the company stated via blog post late last week, then incongruously announced it would be shuttering 10 of its mobile applications. The list, which contains a mix of iPhone, Android and BlackBerry apps, includes an odd, and somewhat surprising group of underperforming properties. Yahoo Deals, News, Shopping, Finance and Movies, were included among the shutdowns, for example.
Yahoo isn’t cutting all of its News and Finance apps, however – only those on platforms it hasn’t found to be worth the effort to support, it appears. Also, Yahoo’s bread-and-butter apps like Mail and Messenger are safe, as well as newer apps like its TV companion IntoNow and its iPad mag Livestand.
As for Sketch-a-Search and AppSpot, the apps’ technologies won’t be abandoned, but will rather be incorporated into Yahoo’s main search app.
The full list of apps being shut down includes:
- Yahoo! Meme (iPad and iPhone)
- Yahoo! Mim (iPad)
- Yahoo! Answers (Android)
- Yahoo! AppSpot (Android and iPhone)
- Yahoo! Deals (iPhone)
- Yahoo! Finance (BlackBerry)
- Yahoo! Movies (Android)
- Yahoo! News (Android)
- Yahoo! Shopping (iPhone)
- Yahoo! Sketch-a-Search (iPad and iPhone)
I’ll be honest – I don’t remember hearing of Meme or Mim, so those won’t be missed, I’ll wager. However, it’s a little surprising to see Finance dumped from BlackBerry – after all, who still rocks a ‘berry, but those busy banker/corporate types who constantly check headlines and stock quotes? And neither Yahoo Shopping nor Deals apps could survive on the phones preferred by those with disposable incomes (that is, the iPhone)? Crazy.
Given the news, it was kind of funny to read Yahoo’s declaration of its “mobile first” ambitions, but what the company means is that it’s going to spend time on its more innovative and popular apps, and less on these general purpose (read: boring) creations.