Armstrong, a seven-time Tour de France champion, will be making use of a private Mobli channel to keep his fans and followers up-to-date on his life through videos, photos and whatnot.
“When I was first introduced to Mobli, I immediately thought it was an extraordinary platform and an innovative yet accessible way for different audiences to share their stories. I’m excited to use Mobli as a direct channel for my social media followers to get a personal look at my experiences day to day.”
The former pro cycler says he will use Mobli to share moments from his training sessions as well as his work with the Lance Armstrong Foundation, a nonprofit organization focused on cancer research and support.
Bill Stapleton, founder of Capital Sports & Entertainment and Lance Armstrong’s long-time agent, will also work together with Mobli and has also joined the startup’s advisory board along with Armstrong and Andrew Razeghi, an author and professor at the Kellogg School of Management at Northwestern University.
History teaches us that celebrity backers and endorsers can only contribute so much to the chances of success for a startup, but this kind of exposure can certainly help this type of service get some early traction more rapidly than usually. If you’re an early user, tell us what you think.