Maxymiser Raises $12 M For Its Website Testing & Optimization Solution

Maxymiser, a company that helps improve website effectiveness through the use of A/B and multivariate testing, personalization and optimizations, has raised $12 million from new investors Investor Growth Capital alongside investment from its Series A investors, Pentech Ventures.

The funding will be used to help Maxymiser expand its business, with a special emphasis on North American R&D.

Maxymiser arrived in the U.S. market in 2010 and now offers its services to several major U.S. brands including Teleflora, Finish Line, HarperCollins, Time Warner Cable, Harry & David and others. Its focus on maximizing eCommerce sites’ effectiveness is now used in the retail, travel, financial services, media and online gambling industries.

With the new funding in tow, Maxymiser plans to soon release an update to its software, which will offer a new user interface as well as a visual campaign builder tool. The tool will allow marketers to configure, set up and see the results of their testing campaigns without any coding or technical support.

The company was recently named the 2011 Online Technology Vendor of the Year by Retail Systems. It was featured by the WSJ, which detailed Harry & David’s pre-holiday website revamp. The company had wanted customers to use the search box at the top of the site, so they experimented with different iterations of it. The tests discovered the most effective search box saw 45% more use.