It looks like consumers in the U.S. were shopping online alongside opening presents this year. According to IBM’s Coremetrics retail data, online sales on Christmas Day grew by 16.4 percent from last year.
Similar to trends seen over the Thanksgiving holidays, more shoppers were flocking to mobile devices to complete purchases. IBM says that 18.3 percent of all online sessions on retailers’ sites were initiated from a mobile device, up from 8.4 percent in 2010 (an increase of 117.8 percent).
Sales completed from mobile devices grew, reaching 14.4 percent versus 5.3 percent on Christmas Day 2010, representing an increase of 172.9 percent. In terms of specific mobile devices, the iPad led all mobile device traffic to retailers at 7 percent, followed by the iPhone at 6.4 percent and Android at 5 percent.
The day after Christmas also brought increased online sales, says IBM. E-commerce sales for December 26 were up 10 percent and 18.7 percent of all online sessions on a retailer’s site were initiated from a mobile device. And 13.8 of total sales came from mobile devices.
The holiday shopping season is still not over, as many online retailers are offering discounts post-Christmas and around New Years. We’ll see how online retail spending performs over the next week, but all signs are pointing to record sales this year.