Vistaprint Buys DIY Site Builder For $117.5 Million

Digital marketing company Vistaprint is acquiring Webs, a popular DIY website creation service, for $117.5 million in cash and stock ($100 million in cash and $17.5 million in stock).

Webs, which has raised $12 million in funding from Novak Biddle Venture Partners and Columbia Capital, allows businesses to create simple websites, Facebook pages and mobile sites. Premium upgrades include personalized domain names, customer support, email addresses, and enhanced web and video storage.

Webs has helped build over 50 million sites to date and has over 100,000 paying subscribers. Over 20,000 new users register daily for Webs’ suite of products. Vistaprint says that Webs’ 2011 revenues are $9 million.

Earlier this year, Webs acquired Facebook Pages creator PageModo and lightweight CRM tool ContactMe. Webs also recently debuted a new mobile site builder today that automatically keeps a smartphone-friendly website in sync with a business’ main website.

Vistaprint has also been on a bit of a buying spree. The company just bought European photobook software company Albumprinter for €60 million (~$83.3 million) in cash.