Ecwid, a Russian startup that enables people to set up an online store on their website or on a social network in mere minutes, has raised its first round of institutional funding, securing $1.5 million from Runa Capital.
The e-commerce software company says it currently has over 100,000 customers in 174 countries, but given that about 40 percent of its customers are located in the United States, Ecwid will part of the capital to open its first office in Mountain View, California in early 2012.