Local mobile advertising network xAD has raised $9 million in new funding led by Emergence Capital Partners, with participation from SoftBank Capital, Palisades Ventures and Silicon Valley Bank.
xAD, which wants to be wants to be the the “AdMob of Local,” offers a local mobile search and advertising network in the U.S. The company’s patented mobile optimization technology identifies who, what, and where an end user is, and serves the most relevant click, call and check in based advertising.
Across its network, xAd aggregates and manages nearly half a billion location-specific ad requests per month, billions of business listings, and over one million national and local advertisers.
In May, xAD hit 2 billion ads served. And in March xAD acquired the remaining assets of Go2 Media, including the direct-to-consumer business as well as the mobile web properties, brands and search sites of the company.
xAd says the new funding will be used to enhance the startup’s tools for both publishers and advertisers and continue to build and support its mobile ad-serving technology.