Google Launches Schemer, An Activity Recommendation Engine To ‘Discover New Things To Do’

We’ve been wondering exactly what Google Schemer is for some time now. Google has just officially launched Schemer, a new activity recommendations portal that allows people to ‘discover new things to do.’ Schemer basically helps people discover and share things to do in the offline world. Activities, or schemes, are recommended to you based on your location and interests.

From Google’s announcement of Schemer: Whether it’s exploring a new city, checking out a friend’s movie recommendation, or just finding new activities for your weekends, Schemer lets you discover new things to do, share schemes with friends, and make the most of your day.

There also seems to be a social component built around activities. You can find things to do, save ‘schemes for later’ and let friends know you are interested in specific schemes. The entire platform seems to be built around google+ as well.

Schemer will also record all your schemes in your list of accomplishments and other schemers will be able to learn from your experiences. Over time, Schemer will recommend new schemes tailored to your interests and help you do the things you want to do.

At launch, Google has teamed up with a number of media properties for schemes including Bravo, Entertainment Weeklym GeekDad / GeekMom, Idealist, IGN, Lifehacker, National Geographic, Outside,, Real Simple, Rolling Stone, Southern Living, Time Out, Thrillist, US Department of the Interior and Google-owned Zagat.

We’ll update this post if we scrounge up some invites.

Checkout Google’s video about Schemer below.