Martini Media, an online ad network targeting affluent consumers, has raised $13 million in venture capital led by Granite Ventures, with participation from Reed Elsevier Ventures, Silicon Valley Bank and Venrock.
Martini Media is a digital media and content platform for audience with the most money and influence online. The company’s marketing technologies allow for advance targeting in display, video, mobile, social, and audience targeting. Currently, 1,000 publishers across multiple lifestyle and business verticals are using the company’s technology.
Martini will use the new funding to continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats. The company also acquired U.K. B-to-B and lifestyle platform TDP Media Group