Early results for Cyber Monday are looking good for retailers. Cyber Monday 2011 online sales are already up 15 percent for this same time period over Cyber Monday 2010, according to IBM’s Coremetrics retailer data.
IBM says that it expects most online shopping to come from laptops and PCs during the day with mobile shopping activity picking up later in the day, when consumers are purchasing from home.
Currently 12.3 percent of consumers are using a mobile device to visit a retailer’s site and 7.4 percent of consumers are using a mobile to make a purchase. In terms of devices, the iPhone continues to lead all mobile device traffic at 4.88 percent, followed by Android at 3.9 percent and iPad at 3.26 percent.
Black Friday online spending was up over 20 percent, so it’s looking good for Cyber Monday. Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 billion. And it’s looking like e-commerce spending will be well over $1 billion.