There’s certainly no shortage of social media monitoring and analytics service providers out there, with companies like Radian6, Visible Technologies, Sysomos, Socialbakers and Buddy Media among those who get most of the attention. But the market remains young, and there are lots of opportunities for small startups still.
This morning, I sat down with Folke Lemaitre, co-founder and CEO of Engagor, to see how their offering stacks up against that of its competitors. A bootstrapped startup, Engagor has managed to deliver a product that can definitely compete on features, pricing and overall user experience.
In essence, Engagor enables organizations to monitor and analyze what’s being said about their company, brand(s), competitors and whatnot on social networks, news sites, blogs and forums. Apart from tracking what’s being said across social media services, the Engagor platform also enables individuals and teams to respond to and engage with the people who are saying it.
The product is designed to cater to multiple people within an organization handling consumer outreach and support, enabling them to assign tasks, tag conversations, perform sentiment analysis and identify influencers across demographics, and publish across multiple networks and profiles.
Engagor serves companies of all sizes, but currently its pricing suits medium-sized and large enterprises best. Lemaitre tells me there will be more options for small businesses to make use of Engagor’s platform at a reasonable price in the near future.
Also in the works: platform enhancements that will enable companies to identify and proactively reach out to potential customers using a wide variety of social media services.
All in all, Engagor is a very powerful, well-designed online software suite for monitoring conversations across social networks, and a useful tool for companies to take part in online conversations.
Lemaitre says they’re already cashflow profitable and looking for seed funding to accelerate growth.
There’s a 10-day free trial if you’d like to try out the service, but if you sign up here and put “TECHCRUNCH” in the ‘message’ field you’ll get a full month free of charge.
