Fun To Play: We The Kings’ New Interactive Music Video

American pop band We The Kings, or rather their record label S-Curve, have teamed up with Israeli startup Interlude (earlier coverage) to produce a fancy interactive video that blends familiar gameplay with video sequences and god-awful music (sorry, We The Kings aficionados).

The “Say You Like Me” video was released yesterday on Vevo, and you should really check it out. Not that it’s the first music video that uses Interlude’s technology platform to boost fan engagement: see Jason Kincaid’s story on Andy Grammer’s interactive music clip from last year.

In this video, you can ‘control’ the band members as they set out on a quest to save a girl after she gets kidnapped by a cartoonized version of her boyfriend (or something).

You can pick any member of the band and play some basic games during the video without the music interrupting for a second, although the song will end as soon as your character gets wiped out, which actually resulted in me wanting to get killed as quickly as possible (sorry, We The Kings aficionados). It’s inexplicably captivating, and a nice change to all those boring, linear music videos.

The best part of the video is you can turn off the sound (sorry, We The Kings aficionados).

And here’s the obligatory ‘behind the scenes’ video: