Social Network For Families MyHeritage Furthers U.S. Presence With Acquisition Of FamilyLink

Israeli company MyHeritage, which operates a huge family-based social network has acquired FamilyLink, the developer behind family history
content sites and

While financial terms of the deal are not being disclosed, this is MyHeritage’s seventh and largest acquisition since 2007. Past acquisitions include Germany’s OSN, Poland’s, Dutch Family Network ZOOOF and most recently BackupMyTree.

MyHeritage has a simple goal: to help people discover who they are related to and help maintain these connections. The company’s Smart Matching technology takes data entered in and matches info with other family trees and data that people have entered in to the site to find relatives and explore their family history.

The site also offers a private home on the web for exploring family history and keeping in touch; allowing users to create their own family website, share pictures and videos, organize family events, create family trees and discover ancestors and long-lost relatives.

Backed by Accel and Index Ventures, boasts an international registered member base of 60 million users, offers its services in 38 languages, and is home to more than 900 million profiles and 21 million family trees. And the company is profitable.

For the company, Utah-based FamilyLink furthers MyHeritage’s presence in the US.>, and boosts MyHeritage’s offering to families with the addition of a database of more than 3 billion historical records.

Founded in 2006, both and are subscription services which provide access to a huge database of historical content, covering several billion individuals within census, birth, marriage and death records, as well as the web’s largest archive of historical newspapers.

With offices and staff in Europe, Australia and Israel; MyHeritage will now be adding its first US-based office in Utah, the home of

As MyHeritage founder and CEO Gilad Japhet says, “We’ll be able to find your mother’s yearbook, your great- grandfather’s will and your ancestor’s immigration record…We’ll do that on a massive, global scale, as we live in a world
that is smaller and more tightly connected than ever before”.

The CEO of, Paul Brockbank, previously CEO of Logoworks and GM of Hewlett Packard Web Print Solutions, will later join the MyHeritage advisory board. founder Paul Allen, previously a co-founder of, will not be part of the merger with MyHeritage.

MyHeritage faces competition from the less social, which is more US focused. But most people’s deep family trees span languages and borders. And while MyHeritage has a big global audience, FamilyLink should help the company broaden its user base in the U.S.