The daily deals space continues to morph with each passing month, and we all have our fingers crossed that it is indeed maturing. (Even though some would prefer to see the space vanish altogether before that happens.)
With few barriers to entry, everyone and their mother is launching a daily deals site these days. For example: Yipit releases a sometimes-monthly report on the movement and flux in the space, and this report collects data from more than 650 deals sites. Yep, over 650. Of course, the total number of deal sites fluctuates each month, as in July, for example, 38 deals sites closed their doors — compared to 36 new sites launched. (You can check out the August report here.)
There’s also consolidation happening in the space, as the troubled BuyWithMe (which has been vying for the rank of third largest deals site with Gilt City, Travelzoo and Bloomspot) is rumored as an acquisition target for Gilt Groupe — and the company itself acquired its sixth company in September. Groupon continues to lead the space, with its recent IPO and current $15 billion market cap.
Earlier this month, we covered a new deal aggregator and deal map entering the space called “deel.io”, which was founded by former Google engineers and one of the early engineers at HarvardConnection (later known as ConnectU), which was founded by the Winklevosses and Divya Narendra in 2002.
The young startup has since changed its name to “The Dealmix”, but its mission remains the same: Recognizing that the deals space has become chaotic, “almost to a point of annoyance”, they said, The Dealmix is trying to bring a bit of organization and simplicity to the wild and woolly deal market.
In spite of the chaos, the founders think that daily deals still have significant inherent value, and they want everyone to get the most out of deals, so the team put together this infographic which seeks to answer the question, “what daily deals site are you?” They’ve included some of the space’s most recognizable players with an easy flow chart to help you discover the right site for you. Because we know that you NEED to know.
Check it out below, and chime in with your suggestions.
Excerpt image from The University of Minnesota’s Bio-Med Library Public Services Blog