Yellow Media Sells Off Online Classifieds Business For $72.5 Million

Yellow Media, Canada’s largest Internet company, this morning announced that it has divested its online classifieds business

Its assets were acquired by e-commerce solutions company Mediagrif for $72.5 million in cash.

Yellow Media, which owns and operates publications like and, argues that the move allows the company to fully concentrate on serving Canadian businesses rather than supporting consumer-to-consumer platforms. was originally launched in 1996.

Mediative, Yellow Media’s digital marketing division, will continue to market and sell display advertisements on on an exclusive basis.

Proceeds from the divestiture of will be used to reduce debt and to reinvest in Yellow Media’s core business, the company adds.

Related: Yellow Media Sells Vertical Media Publishing Subsidiary For $745 Million In Cash