Vodafone Launches Appia-Powered Mobile App Store In India

Appia, a startup that powers a white-label content and commerce platform for everyone and anyone who needs a mobile app store, has partnered with Vodafone India to launch a new mobile app store for the carrier’s 145 million subscribers in India.

For background, the company powers mobile app storefronts for more than 40 partners, including four of the world’s top five handset manufacturers (Samsung, T-Mobile, AT&T, and Verizon Wireless). The bonus of using Appia’s white-label offering is that it enables its partners to deliver apps to more than 3,200 different mobile device makes and models. And company powers an App Stores for Opera Software and Telcel, Mexico’s largest operator.

The Vodafone Application Store includes over 10,000 app titles for a variety of smartphone platforms including Android, Java, Symbian and Blackberry. The catalog also includes an extensive collection of content from local providers, including Hungama, India Games, Nazara, Spice, and Vodafone-branded apps like Portfolio Tracker, Vodafone TV, and Chhota Comics. The store will include both free and paid apps.

Appia is seeing downloads from over 200 countries and 3,500 different handsets, and across all of its app stores, is averaging around 1 million app downloads a day. The company also recently took an investment from DCM’s $100 million A-Fund.